Karbon is a distinctive geometric font, available in seven weights from hairline through bold. UCLA commissioned three additional custom versions: thin reveal, bold outline, and bold open outline.
Karbon is the primary font for printed materials. It is required for all major marketing materials and recommended for other print pieces. On websites, Karbon can be used to create graphics.
The custom fonts must be used sparingly and thoughtfully. Because of accessibility concerns, thin reveal should never be used online. Outline fonts can be used online only if the size is large enough to provide sufficient legibility.
Karbon fonts can be purchased commercially. UCLA Marketing provides a limited number of font licenses to qualified users. Request them through the UCLA Image Library.
Helvetica is a standard font on Macintosh computers. On the PC platform, Arial is the preferred equivalent. Both fonts were designed to be visually neutral, so they have fewer quirks than Karbon. That’s better for web use, where the approach to typesetting needs to be kept simple.
Helvetica/Arial is the primary font for online work. Helvetica/Arial is required for all UCLA-branded websites.
A special branded version of Helvetica is used only for the department logo system.
In print, designers have the tools to fine-tune spacing between letters, words, and lines of type. Take advantage of that control — but use it to make the content appealing, not to crowd in more words.