Commencement Program:
Following the "golden rule"

If you've looked through the graphic standards manual, you know that some blue and gold combinations are prohibited - principally the blue logo on the gold background.

The reason for the prohibition is simple: the gold is so much brighter than the blue, it tends to visually "come forward" and make the blue recede. That means the background keeps trying to become the foreground, a visually uncomfortable experience.

So when the College of Letters and Science set about designing the Commencement Program for 2006, they chose instead a metallic gold ink. The metallic gold provided a rich background for the blue logo, and added to the souvenir quality of the program. (Metallic gold does not reproduce well on computer monitors - it looks brownish. But the printed originals had a beautiful sheen. Think UCLA football helmets.)

Thanks to art director Richard Ikkanda and editor Harlan Lebo.

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