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UCLA Signature
In most cases, the UCLA identity combines the logo with the name
of an academic or administrative unit: the combination is called
the UCLA signature.
The names of major or “tier 1” units appear in Big
Caslon, all capitals. The names of “tier 2” units appear
in Big Caslon, upper and lower case. If the names of sub-units are
used, they appear in Caslon 540 Italic. (For a listing of the top-tier
units, see Academic,
Administrative, and Consumer.)
Qualified UCLA users can get licensed copies of the Big Caslon
and Caslon 540 italic fonts from University Communications. Use
the Request Form in Resources.
If you do not qualify for a University Communications font license,
you may purchase Big Caslon from www.fontbureau.com;
Caslon 540 italic is available from www.adobe.com.
The signature requires very precise spacing. See the details in
the Manual or use an Adobe
Illustrator template. The Illustrator templates require that
you have the Big Caslon and Caslon 540 italic fonts installed.
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