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DOs and DONTs
You’ll find detailed information in the Graphic
Standards manual, but here are some basic principles to get
you started:
DOs
- Always use original digital art work for the UCLA logo. It’s
available in the Downloads
section.
- Whenever possible, use UCLA blue
for the logo. If you can’t use blue, use black or white.
- Use the logo and signature consistently, according to the guidelines.
- Give first priority to re-designing print materials and web
sites that create the most impressions (wide distribution, long
span of use, lots of web traffic).
DON'Ts
- Don't throw away existing materials. Instead, phase in the new
UCLA graphic identity over time.
- Never re-draw or scan the UCLA logo, alter its shape with filters
or other software, or try to re-create it using a font.
- Don't stack the UCLA logo over or under other design elements.
(But if you have a busy background, you can put the logo in a
neutral-colored panel.)
- Don't combine the UCLA logo with other logos or symbols.
- Don't use the UCLA logo on merchandise without involving UCLA
Trademarks & Licensing
— even if the merchandise will be given away.
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