Consumer Signatures

A few units play particularly important roles as the public face of UCLA. Their marketing needs dictate that they use shorter, more informal names. For that reason, we have provided a separate “consumer use” signature specification with a simplified hierarchy.

As of July 1, 2004, the units authorized to use the consumer signature are:

• UCLA Arts
• UCLA Extension
• UCLA Library
• UCLA Healthcare
• UCLA Fowler Museum of Cultural History
• UCLA Foundation
• UCLA Alumni Association

Please note that the Dean of each unit will determine when (or if) to use the consumer signature in lieu of the academic signature.

If you have questions about this list, you may contact identity@support.ucla.edu.

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